Premiumization is becoming commonplace for companies looking to maximize profits amid soaring inflation rates, among other challenges. Will it still have a role when consumer prices and spending stabilize? As the US navigates high inflation, economic uncertainty, labor shortages, supply chain issues, and lingering challenges brought on by the pandemic…

Travel demand is high despite predictions of an economic slowdown. Experts have predicted a financial downturn since the pandemic and the aftershock of inflation upended economies across the globe. Today, leading economies like China and the United States are experiencing slower economic growth as consumers face higher prices. Despite a…

While other food and beverage sectors faced heavy losses during the pandemic, the wine industry grew. Now that travel is back, a boom in wine tourism is expected to follow. According to a recent study, wine tourism is projected to reach nearly $14 million this year. By 2033, it’s expected…

While spirits and non-alcoholic beverages gain popularity, wine is losing traction with millennials and Gen Z. The American wine industry has seen better days. For the second year in a row, wine experienced negative growth in consumption. Although wine is still popular among those over 60 (the only growing demographic…

While the pandemic brought unprecedented challenges, there are insights from previous periods of economic uncertainty that can help the industry prepare for a recession. The US is bracing for a recession. And while there is no way to guarantee if or when this will hit, forecasters say there is a…

Remote work trends like flexcations are creating new opportunities for growth in the tourism industry. Three years ago the pandemic closed offices across the United States and ushered in a new culture of remote work. The public health emergency is now over, but 35 percent of employees who can work…

77 percent of Americans are now comfortable eating in a restaurant. Does that point to a return to normalcy? Let’s dig in. The global emergency caused by the COVID-19 pandemic is officially over, and people are venturing back into restaurants and other crowded spaces like movie theaters as restrictions and…

As millennials and Gen-Z are driving a boom in luxury travel, they are also giving critical insights into how they may wield their purchasing power in other industries. As I recently shared, luxury travel is back in a big way. And while there are a number of factors for this…

The global market is estimated to be worth $16 billion in the next five years Wagyu beef is growing in popularity and there are few signs of it slowing. In 2021, the global Wagyu market was worth more than $11 billion. This was a banner year as Japan exported around…